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商场没人气?大IP才有大流量!

文章出处:上海商场美陈企业 人气:发表时间:2019-05-01 16:42

商场没人气?大IP才有大流量!-上海灵闪美陈工厂

     过去,或许商业美陈只是中秋节挂几个灯笼或月亮,端午节摆设几个粽子装饰……但大量且重复地使用传统元素不仅让给消费者造成审美疲劳也越发缺乏新意。
     In the past, maybe commercial beauty was just a few lanterns or moons hanging on the Mid-Autumn Festival and a few dumplings decorating on the Dragon Boat Festival. However, the large and repeated use of traditional elements not only causes aesthetic fatigue to consumers, but also increasingly lacks novelty.

      反观当下,随着个性消费与热门IP展的兴起,购物中心商业美陈的内容已不再是简单的节日币素堆砌,而是配合时下的热点和人气IP进行主题巡展,有些主题美陈甚至与节庆搭不上边。
      On the contrary, with the rise of personalized consumption and popular IP exhibition, shopping mall commercial art is no longer a simple Festival element stacking, but with the current hot and popular IP theme tour, some of the theme art even can not match the festival.

      如情人节以HelloKitty为主题进行美陈装扮,国庆节开展哆啦A梦IP主题巡展……这些高人气的主题展不仅能为购物中心带来波峰式的进场人流,且本身兼具观赏性、娱乐性、互动性,让人融入其中,增强游览体验,增加消费者对商业环境的品牌和形象的认知,最大程度上提高品牌业主及商场收益。
    For example, Valentine's Day with Hello Kitty as the theme for the dress up, National Day to carry out Doraemon IP theme exhibition tour... These popular theme exhibitions can not only bring a wave of admission to shopping centers, but also have the characteristics of viewing, entertainment and interaction. They can help people integrate into the exhibition, enhance the tourist experience, increase consumers'awareness of the brand and image of the business environment, and maximize the benefits of brand owners and shopping malls.


    以上海大悦城的魔兽展为例,开展仅三日衍生品店累计销售额达35万元,带动上海大悦城客流同比增长143.7%,销售额同比增长15%。此外,除了对总客流的贡献,巡展在商业物业的增值保值、口碑效应、资讯效应、事件传播等方面也为产生了一定的积极作用。  
    Taking the World Warcraft Exhibition in Shanghai Dayuecheng as an example, the cumulative sales of derivatives stores in only three days reached 350,000 yuan, which led to a 143.7% year-on-year increase in passenger flow and a 15% year-on-year increase in sales. In addition, in addition to the contribution to the total passenger flow, the tour has also played a positive role in the value-added and value-preservation of commercial property, word-of-mouth effect, news effect, event dissemination and so on.

商场没人气?大IP才有大流量! 

       而值得一提的是,尽管如今的商业美陈内容花样百出,但其核心始终离不开满足顾客需求,甚至是激发顾客还未自知的需求。
       And it is worth mentioning that, although today's business has a variety of content, but its core has always been to meet customer needs, or even to stimulate customers'unknown needs.

 

选择大家的五大优势
美陈产品品质保证

??  上海川诺美陈有限企业不断积极汲取国内外商业美陈领域的先进经验,并将其结合至本土商业空间,在实际案例中,表现方式灵活多变、视觉冲击力强、制作周期快。产品涵盖:景观设计制作、绿化花艺设计制作、道具设计制作、标牌设计制作、有机玻璃设计制作。全服务链:策划、画面设计,美陈制作,安装,施工,维护。十五年商业空间美陈专注,数十家知名商业地产商合作,百余经典案例面世。
??  商场美陈具有很鲜明的行业特色。它以环境和装饰艺术为主体,结合商业建筑、学问特点、商业运营、营销策划及审美需求的综合性项目。其主要目的是以目标顾客为中心,创造出良好的环境氛围,给顾客以良好的消费体验。
??  季节美陈是根据季节特点来体现,营造身临其境的感觉,其实往往是“反季节”而设计,不能拘泥于春天用桃花,夏天用荷花,秋天用枫叶,冬天用灯笼等定向思维,要不拘一格。美陈需要变革,“以正和,以奇胜”,用到恰到好处才能让人品味到新意,用的不当则会让人产生不舒适感。
??  美陈布置要与商品本身色彩相配合。目前,市场销售的商品包装也注意色彩的运用,这就要求商场内货架、柜台、陈列用具为商品销售提供色彩上的配合与支撑,起到衬托商品、吸引顾客的作用。如销售化妆品、时装、玩具等应用淡雅、浅色调的陈列用具,以免喧宾夺主,掩盖商品的美丽色彩。销售电器、珠宝首饰、工艺品等可配用色彩浓艳、对比强烈的色调来显示其艺术效果。
??  十五年间,上海川诺美陈有限企业的步伐不断迈进,以技术驱动、创意yin领、艺术呈现、情感共鸣的方式,朝着创造环境美学、拓展行业发展的方向砥砺前行。开拓出包括商业品牌策划、主题IP互娱、专业美陈设计、街区文创布局、灯光空间艺术、美陈产品供应链等众多板块。


上海川诺美陈有限企业

此文关键字:商业活动创意美陈

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