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美陈创意玩IP，资源整合能共赢-上海灵闪美陈工厂

      “IP”的核心价值在于内容，内容的核心价值在于价值主张。“IP主题展+购物中心”模式的成功，源于其IP的价值主张与商场购物人群定位的吻合，加之由IP构筑的新商业体验空间，为双方都带来了高话题度、高流量和高效益。
    The core value of "IP" lies in content, and the core value of content lies in value proposition. The success of "0 Theme Exhibition + Shopping Mall" mode stems from the coincidence of its IP value proposition with the location of shopping malls, and the new business experience space constructed by IP, which brings high topic, high traffic and high efficiency to both sides.
 

      在购物中心美陈一次次刷新“世界观”的今天，如果你以为所谓的商场美陈策划还只是简单的单方面蛮干，那你可就大错特错！纵观目前的购物中心美陈行业，除了内容上推陈出新，跨界已成为是美陈资源创新的一大趋势。
    If you think that the so-called shopping mall art planning is just a simple one-sided act of recklessness, then you are wrong! Throughout the current shopping mall beauty industry, in addition to the content of innovation, cross-border has become a major trend in the innovation of beauty and Chen resources.

    因此如何整合手上的资源，与合作方采取哪种合作方式将决定了购物中心是砸钱搞美陈，还是少花钱搞美陈，甚至是美陈作为收益的方式。

    So how to integrate the resources at hand, and what kind of cooperation with the partners will decide whether the shopping mall is to screw up money to make a beauty, or to spend less money to make a beauty, or even to make a beauty as a way of profit.
 

    以朝阳大悦城与蓝胖子企业合作为例，该美陈将工业产品做成展览，资源方宣传了产品和企业，购物中心上演了少见的工业秀，大悦城不花钱、资源方有收益，合作双赢。

    Take Chaoyang Dayuecheng Co. Ltd. and Lan Pang Co. Ltd. as an example. The company makes exhibitions of industrial products, publicizes products and enterprises by the resource side, presents rare industrial shows in shopping malls, and Dayuecheng Co. has a win-win cooperation without spending money or resources.
 

     综上所述，随着经济和时代的发展，市场竞争日益激烈的和顾客审美品味的不断提高，购物中心的商业美陈若想营造出良好的商业氛围，聚集人气，就需不断地推陈出新，具体的做法也应随着行业和市场的变化适时改变，方能持续给顾客新鲜感，刺激消费！

     To sum up, with the development of economy and times, the increasingly fierce market competition and the continuous improvement of customers'aesthetic taste, if shopping malls want to create a good business atmosphere and gather people's popularity, they need to constantly weed out the old and bring forth the new. Specific practices should also be timely changed with the changes of industry and market in order to continuously give customers a sense of freshness and stimulate consumption.